header_joanheader_joan

Created in
collaboration with
Sunday Afternoon

Comissioned to build the complete identity system for Joan, a new creative agency, founded by Lisa Clunie & Jamie Robinson. The name Joan is historically eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic and aforementioned badass-ness, Joan's have challenged, questioned and changed the status quo. Taking inspiration from this ethos, we built a custom logotype around the sword, wielded by one of the greatest and most famous Joan’s of all time, Joan of Arc.

28a017b87b5b71a928a017b87b5b71a9
joanlogojoanlogo
727a7cd0044492ab727a7cd0044492ab
59a9a20dd4933f6a59a9a20dd4933f6a
119133d0a3f184bf119133d0a3f184bf
f9568643507c27b6f9568643507c27b6
90ee17845ca624ad90ee17845ca624ad
6ef82dbaf56f913c6ef82dbaf56f913c
2263bb71ad3b8a7e2263bb71ad3b8a7e