Project worked ontogether withSunday Afternoon
The One Club For Creativity asked Sunday Afternoon to create the campaign for the 16th season of the Young Guns award, encompassing the visual language, a brand new website, social content and the coveted award itself. Inline with the long tradition of Young Guns winners, we decided to craft our campaign around the word ELEVATE, encouraging every entrant to take their work to the next level. To do so, we created a cloud-like pattern of saturated colors interacting with big, bold, confident typography in both static and dynamic ways, each shape representing a discipline. The award? Floating. Yes, a levitating cube, inches above the air, capturing the feeling of what it’s like to win. Because this isn’t just winning. It’s Young Guns winning.
